The company sent staff members to Tulsa, where DirecTV Charts has a call center, to coach customer service reps on how to deal with complaints. Many cable operators were reluctant to carry the channel. And only three advertisers signed up as charter sponsors - the travel Web site Orbitz, Subaru, and the Paramount film studio, which like MTV, is owned by Viacom Charts. You can't blame them. Cable operators and advertisers typically take a wait-and-see approach to new channels. And Logo was a special case.
MTV to oversee US's first gay channel
Viacom's Logo channel brings gay media out of the closet - Dec. 6,
MTV went on to revolutionize the music industry and become an influential source of pop culture and entertainment in the United States and other parts of the world, including Europe, Asia and Latin America, which all have MTV-branded channels. Watch a preview. In the s, MTV was instrumental in promoting the careers of performers such as Madonna, Michael Jackson, Prince and Duran Duran, whose videos played in heavy rotation. By the late s, MTV started airing non-video programming, geared toward teenagers and young adults. MTV also debuted animated series including Beavis and Butthead and Celebrity Deathmatch, as well as documentaries, news, game shows and public service campaigns on topics ranging from voting rights to safe sex.
Subscriber Account active since. As recently as the early aughts, queer content on television was few and far between. The first "passionate" kiss between two male characters on TV didn't happen until the year , on "Dawson's Creek," and even when TV shows had characters who were gay or transgender, they were seldom more than supporting characters. Although there is still much more work to be done as far as an accurate representation of LGBTQ individuals, there are now plenty of shows to choose from.
MTV and Logo, along with with Dan Savage, co-creator of the It Gets Better Project , are joining forces for an hour-long TV special that focuses on the emotional struggles and societal pressures facing lesbian, gay, bisexual, transgender and queer youth. The emotional special will take viewers inside the lives of three young people, who are at different stages of coming to terms with their sexual orientation and gender identity. They have so many great moments ahead of them and they will do things they never thought possible — so long as they keep fighting, stay positive, and stay with us. The show will follow Savage as he travels across the country to different college campuses, offering a advice to students on relationships, responsibility, sex, love and life.