It was founded in , with its home being in the Strathisla distillery at Keith, Moray in Speyside , Scotland, and is the oldest continuously operating Highland distillery. Chivas Regal has been the market-leading Scotch whisky aged 12 years and older in Europe and Asia Pacific. Brothers James and John Chivas, born in and respectively, were two of fourteen children born to Robert and Christian Chivas, living on a remote Strathythan farm in the Ellon Parish of Aberdeenshire. James joined one William Edwards, who in had bought a well known well-stocked high-quality grocery, luxury goods, wines and liquor emporium from the family members of one John Forrest.
Scotch whisky - Wikipedia
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The Chivas Regal 12 is also the market leader in the years and above segment in the Asia-Pacific and the European market. It has regularly been cited as one of the quintessential and robust blended Scotch whiskies in the world, and is considered to be a must have for whisky lovers who are impartial between single and blended malt whiskies. The Chivas Regal brand was formed in by the Chivas Brothers, James and John, who until the s were involved with a grocery store that supplied provisions to the Royal Family of Britain itself. Among one of their products was whisky, which the brothers found to be an exquisite and profitable business opportunity. In order to deliver a product that could embody the kind of luxury they intended to sell, the Chivas Brothers began to mix and blend the aged whiskies at their disposal to create a blend that was just right.
This in no way, per our editorial policies , influenced the final outcome of this review. Ah, Chivas. One of the most ubiquitous spirit brands on the planet, Chivas Regal Blended Scotch Whisky has seen both lean and prosperous times over the last century. Beginning in , John Forrest set up this emporium in Aberdeen which was then passed to a gentleman by the name of William Edwards and then finally James Chivas in