A recent study by Mobile Journey Marketing cloud provider Ogury reveals a massive gender imbalance amongst dating app users in various countries. On Tinder this figure is even higher, with roughly one female user for every nine male users. Of this top five, Grindr had the highest percentage of active users. Perhaps unsurprisingly, the average age of dating app users was skewed towards the younger end of the spectrum.
Online Dating Industry: The Business of Love
More Americans Use Online Dating Websites
It might be hard to imagine or remember, but there was once a time when going on a date with a stranger you met online was a strange concept—frowned upon, even. Today, however, millennials have led the charge on transforming the dating industry and making online dating universally accepted. If you continue to have doubts, consider that there are now over 1, dating apps or websites looking to draw single men and women to their product, and to match them with one another. Though matchmaking is one of the oldest industries in existence, online matchmaking is now having a moment of its own. This article explores the business of dating: the market size of dating apps in the U.
15% of American Adults Have Used Online Dating Sites or Mobile Dating Apps
Are you interested in testing our corporate solutions? Please do not hesitate to contact me. The most important key figures provide you with a compact summary of the topic of "Online dating in the United States" and take you straight to the corresponding statistics. Try our corporate solution for free!
In a year when sharing space and air with people is potentially dangerous, one would think that dating would be particularly dismal, perhaps even put on hold. Singles in America surveyed 5, Americans and found that 58 percent of people who use dating apps say they have shifted toward more intentional dating since the pandemic. Of those surveyed, 69 percent are being more honest with potential partners and 63 percent are spending more time getting to know them.