I thought I did. They were always my emergency responders of choice. If anything really bad were going to happen to me, I secretly hoped it would be a fire rather than, say, a cerebral hemorrhage or an attack by a knife-wielding madman, so that strapping firefighters would come to my aid rather than paramedics or cops. Earlier this year I decided to take Zoosk for a spin for a few weeks to see what I could learn about the mechanics of attraction. I chose Zoosk because it stakes its reputation on behavioral matchmaking, the newest flavor of digital dating. The biggest sites—like Match, eHarmony and OkCupid—direct people to each other mostly on the basis of personality profiles and questionnaires about their preferences in a mate.
Online Dating That Matches as You Do, Not as You Say
Love or Money? The economics of online dating | Reuters
Conventional wisdom once held that the demand for addictive substances like cigarettes, alcohol, and drugs was unlike that for any other economic good and, therefore, unresponsive to traditional market forces. Recently, however, researchers from two disparate fields, economics and behavioral psychology, have found that increases in the overall price of an addictive substance can significantly reduce both the number of users and the amounts those users consume. Changes in the "full price" of addictive substances—including monetary value, time outlay, effort to obtain, and potential penalties for illegal use—yield marked variations in behavioral outcomes and demand. The Economic Analysis of Substance Use and Abuse brings these distinctive fields of study together and presents for the first time an integrated assessment of their data and results. Unique and innovative, this multidisciplinary volume will serve as an important resource in the current debates concerning alcohol and drug use and abuse and the impacts of legalizing illicit drugs.
Corporations and governments are increasingly using behavioral insights to help them solve problems. The applied behavioral science profession, however, is largely unregulated, and practitioners often rely on their own intuitions and experiences to address ethical challenges. If you are an individual or organization in the field, developing ethical literacy will allow you to take your work to the next level and remain competitive.
Yet, you can't manage to lose weight. What's wrong with you? According to standard economic theory, which gives humans perhaps too much credit for making rational choices, those efforts should be enough to change your behavior.