The Pasadena-based dating website, heavily promoted by Christian evangelical leaders when it was founded, has agreed in a civil rights settlement to give up its heterosexuals-only policy and offer same-sex matches. EHarmony -- known for the mild-mannered television and radio advertisements by its founder, psychologist Neil Clark Warren -- not only must implement the new policy by March 31 but also must give the first 10, same-sex registrants a free six-month subscription. EHarmony has opted to create a site called Compatible Partners www. McKinley, who works at a nonprofit in New Jersey that he declined to identify, said that he had originally heard of EHarmony through its radio ads.
eHarmony co-founder talks online dating over 80, same-sex marriage
nutriologia-ortomolecular.info starts same-sex dating site – Daily News
Once viewed as unwelcoming to the LGBTQ community, popular online matchmaker eHarmony has gone through a queer-friendly rebranding of late. The site, which boasts more than 2 million messages a week, began offering same-sex matches in This winter, it launched its first queer-inclusive commercial, featuring a lesbian couple. The pair wind up on the couch enjoying a pint of ice cream and going in for another peck. Launched in by Neil Clark Warren and his son-in-law, Greg Forgatch, eHarmony was different from most dating sites: Rather than allow members to pore through hundreds of profiles, it paired them based on a lengthy compatibility quiz. Publicly, Warren — a clinical psychologist, seminary professor and devout Christian — claimed that was because he had no expertise when it came to gay dating. But in , before same-sex marriage was recognized in most states, he told USA Today , "We don't really want to participate in something that's illegal.
eHarmony's new inclusive ads are enraging some on the right
CBS News Started nearly 13 years ago, the online dating site eHarmony has hit it off with many people, sparking the weddings of more than half-a-million people, and five percent of marriages nationwide each year. Neil Clark Warren, the co-founder of the company, credits a scientific approach for the company's success. But now the company is experiencing success with a perhaps surprising growing demographic.
The Christian co-founder of the popular dating site eHarmony is no stranger to sparking controversy in the lesbian, gay, bisexual and transgender LGBT community. Now, however, Neil Clark Warren has gone even further, saying he's "tired" of the same-sex marriage debate and what he perceives as its negative impact on eHarmony. It has really damaged our company. It seems his company's decision to launch a separate service for gay and lesbian singles called Compatible Partners in response to a lawsuit filed against eHarmony in for not offering LGBT matchmaking brought along its own set of challenges. In , the company settled a separate California lawsuit claiming it discriminated against LGBT people by linking Compatible Partners with eHarmony and allowing users to use both sites without paying a separate fee for each, the Associated Press reported.