The popular eHarmony online dating service will have to do more to welcome gays and lesbians to its site, under a proposed settlement of a class-action lawsuit announced Tuesday. The Pasadena company, which says it uses a scientifically developed questionnaire to help people find "relationships that last," didn't offer gay, lesbian and bisexual matchmaking services on its primary Web site, eHarmony. As a result of a settlement with the state of New Jersey, which sued the company for discrimination, men and women seeking same-sex matches were redirected from eHarmony to an affiliate Web site, Compatiblepartners. A separate class-action civil rights lawsuit was filed in Los Angeles in , saying that eHarmony violated California law barring businesses from discriminating based on sexual orientation.
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Anyone who's been doing the online dating thing for a while knows that there's hookup culture and then there's long term relationship dating culture. Most online dating sites have a mix of both, and after living with online dating as an increasingly ubiquitous option for the past 20 years, the general public mostly sees dating sites as a super normal means to find casual dates or a hookup. But what if you're looking for a serious relationship that lasts? What if you just don't want to be alone on Valentine's Day ever again?
Online dating service eHarmony has agreed to create a new Web site — "Compatible Partners" — for gay and lesbian users, the New Jersey Office of the Attorney General announced. Frank Vespa-Papaleo said. Neil Clark Warren in , said the settlement was triggered by a Law Against Discrimination complaint filed by McKinley against the online service on March 14, It will also post photographs of same-sex couples in its "Diversity" section of its Web site and in advertising materials. Registration on the "Compatible Partners" site will be free to the first 10, users.