Welcome to the latest blog in my series exploring how people portray themselves online social networks, public forums, online games and dating profiles etc. I completed my research for where I explored Impression Management and how people portray themselves online. This blog is an extract from my research. If you have any questions or would like to discuss digital marketing and Cyberpsychology, please contact me via Linkedin mail or my personal email. The below is a statement of my perception of online impression management before I conducted my research. Individuals create an online persona representing the best or ideal self of how they want to be perceived by others.
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Medically Reviewed By: Laura Angers. Do you care how people respond to your profile, posts, tweets, images,etc.? The chances are that these posts or responses, or your reaction to the responses will perfectly reflect your impression management behaviors. Social media is a recent field of study in impression management, which derived its application first from face-to-face communication, but later extended it to computer-mediated communication. The term 'impression management' was first conceptualized and coined by the Canadian-American social psychologist Erving Goffman, who is still considered a pioneer in the field of microsociology.
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Putting Your Best Cyberface Forward
Impression management is a conscious or subconscious process in which people attempt to influence the perceptions of other people about a person, object or event by regulating and controlling information in social interaction. It was first conceptualized by Erving Goffman in in The Presentation of Self in Everyday Life , and then was expanded upon in Impression management behaviors include accounts providing "explanations for a negative event to escape disapproval" , excuses denying "responsibility for negative outcomes" , and opinion conformity "speak ing or behav ing in ways consistent with the target" , along with many others Bolino et al,
We all try to impress others — to put our best foot forward, to try to be a witty conversationalist, and to get people to like us. Impression management is a conscious or subconscious process in which people attempt to influence the perceptions of other people about themselves, an object or an event. It is very important in the development and maintenance of relationships, and equally as critical in the world of business and effective leadership. This also goes hand in hand with self-presentation, whereby a person tries to convey information about oneself — or an image of oneself — to others.